Bailey ParnellFounder & CEO

About Bailey

Bailey Parnell was named one of Canada’s Top 100 Most Powerful Women by the Women’s Executive Network. She is an award-winning digital marketer, TEDx speaker, and businesswoman with a talent for helping people and brands tell better stories. Her work and expertise have been featured on CBC, CTV, FLARE, & in other local Toronto media.

Bailey recently founded SkillsCamp, a soft skills training company where they help businesses develop the essential skills needed for success – skills like personal branding, productivity, emotional intelligence, and more. Bailey frequently speaks publicly about storytelling, social media, personal branding, and media and mental health. She guest lectured her first MBA class at 21 and has been the youngest speaker at multiple conferences.

She is currently working towards her MA in Communications and Culture, part-time at Ryerson University with research exploring social media’s impact on mental health and is an honors graduate of the RTA School of Media. Previously, Bailey has worked in social media marketing at Ryerson University, CBC, and Bell Media; assisted instructors in Seneca College’s Social Media: Graduate Certificate Program; and has worked as a local news reporter on Rogers.

Fun Facts

  • I love quality television, and I’ve seen a lot
  • I have 5 sisters
  • I fought in competitive Judo for most of my childhood
  • I taught English in China
  • If it pairs well with wine, it’s probably in my fridge.

Teaching Philosophy

Being good at something doesn’t mean you should be teaching it. I strongly believe that how you deliver content to learners is as important as what you’re delivering. When I teach, I strive to make it a safe space where students can bring their whole selves. No matter what you’re learning, students should feel safe participating and taking risks. Similar to when I do public speaking, I believe it is not the responsibility of the student to automatically be interested and understand. I believe it’s the responsibility of the teacher to earn the attention and get you to learn. To do this, considering learning styles is very important to me.


Bailey often speaks on a number of topics including her entrepreneurship journey, being a woman in business, social media and mental health, and more.

Media & Awards

Bailey has made many media appearances, been featured in blogs, and has won a number of awards and accolades for her work at SkillsCamp and in digital marketing.

TEDx Talk

Bailey gave a TEDx talk about the impact of social media on our mental health. The talk has already been viewed over 200 thousand times and is growing everyday!