Bailey ParnellFounder & CEO

About Bailey

Bailey Parnell is the Founder & CEO of SkillsCamp and was named one of Canada’s Top 100 Most Powerful Women. Bailey is a TEDx speaker with near 1 million views, an award-winning digital marketer, and a businesswoman with a talent for helping people develop the skills they need for success. Her work and expertise have been featured in Forbes, CBC, FOX News, Flare Magazine, and more.

Bailey’s company SkillsCamp is a soft skills training company that works with businesses and educational institutions to help their staff and students develop the essential skills needed for personal and professional success – skills like personal branding, stress-management, emotional intelligence, and more. Before this, she built up her career bringing digital student engagement to Canadian higher education through her work at Ryerson University – models that has since been shared globally.

Bailey frequently speaks about social media and mental health, soft skills, intergenerational understanding, and being a woman in business. She guest lectured my first MBA class at 21 and has since spoken to over 100K people.​

Bailey is finishing up her MA in Communications and Culture, part-time at Ryerson University with research focused on social media’s impact on mental health, the results of which have been shared at the World Youth Forum in Egypt. She is also an honors graduate of the the RTA School of Media majoring in Media Production and double-minoring in News Studies and English.

Previously, she has worked in social media marketing at CBC and Bell Media; assisted instructors in Seneca College’s Social Media: Graduate Certificate Program; taught English abroad, and has worked as a local news reporter on Rogers TV.

Though the rest of her family is from Nova Scotia, she was born and raised in Brampton, Ontario, and now lives in Toronto.

Fun Facts

  • I love good quality television, and I’ve seen a lot of it. Deconstructing film & TV is a hobby.
  • I have 5 sisters.
  • I fought in competitive Judo for most of my childhood.
  • I taught English in China.
  • If it pairs well with wine, it’s probably in my fridge.

Teaching Philosophy

Being good at something doesn’t mean you should be teaching it. I strongly believe that how you deliver content to learners is as important as what you’re delivering. When I teach, I strive to make it a safe space where students can bring their whole selves. No matter what you’re learning, students should feel safe participating and taking risks. Similar to when I do public speaking, I believe it is not the responsibility of the student to automatically be interested and understand. I believe it’s the responsibility of the teacher to earn the attention and get you to learn. To do this, considering learning styles is very important to me.


Bailey often speaks on a number of topics including her entrepreneurship journey, being a woman in business, social media and mental health, and more.

Media & Awards

Bailey has made many media appearances, been featured in blogs, and has won a number of awards and accolades for her work at SkillsCamp and in digital marketing.

TEDx Talk

Bailey gave a TEDx talk about the impact of social media on our mental health. The talk has already been viewed over 200 thousand times and is growing everyday!